In the beginning, God created the heaven and the earth. And the earth was without form, and void, and darkness was on the face of the deep. And the Spirit of God moved upon the face of the waters. And God said, "Let there be Toyota" and there was Toyota. And God saw Toyota; that it was good, and God divided Toyota from the 'others'. And God called the Toyota "Good" and the 'others' He called "Shite".